KingBet Privacy Policy

This Privacy Policy ("Policy") issued by KingBet ("kingbet", "we", "us", or "our") and applies to all users ("you", "User", "Player", or "Data Subject") of the kingbet online sportsbook and casino platform accessible atkingbet.cam (the "Platform").

We are committed to protecting the privacy and security of all personal data entrusted to us. This Policy explains in plain terms — and in compliance with internationally recognised data protection principles — how kingbet collects, processes, stores, shares, and safeguards your personal information when you register an account, make deposits or withdrawals, place wagers, interact with our customer support team, or otherwise engage with any feature of the Platform.

By registering an Account on the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with the practices described in this Policy, you should not create an Account or continue using the Platform.

This Policy is to be read alongside our Terms and Conditions and our Responsible Gambling Policy. Where any inconsistency exists between documents, the Terms and Conditions shall prevail with respect to contractual matters, and this Policy shall prevail with respect to data processing matters.

For the purposes of this Privacy Policy, the following definitions shall apply:

• "Personal Data" — Any information that identifies or could reasonably be used to identify a natural person, directly or in combination with other data, including but not limited to name, identity card number, email address, phone number, IP address, and device identifiers.
• "Processing" — Any operation performed on Personal Data, whether automated or manual, including collection, recording, storage, use, transmission, disclosure, erasure, or destruction.
• "Data Controller" — The entity responsible for determining the purposes and means of processing Personal Data. For the purposes of this Policy, kingbet acts as the Data Controller.
• "Data Processor" — A third party that processes Personal Data on behalf of kingbet, subject to contractual obligations and data protection safeguards.
• "Cookies" — Small text files placed on your browser or device by websites you visit, used to remember preferences, track sessions, and support analytical functions.
• "KYC Data" — Identity and document verification data collected as part of the Know Your Customer process, including government-issued identification, proof of address, and payment method verification documents.
• "Sensitive Personal Data" — A subset of Personal Data that warants additional protection under applicable law, including financial account details, identification document numbers, and information relating to responsible gambling status.

kingbet collects the following categories of personal data during the course of your use of the Platform:

kingbet does not collect data categories that are unnecessary for the delivery of its services. We do not collect race, religion, political opinion, biometric data (except for KYC selfie matching where applicable), or health data.

kingbet collects Personal Data through the following mechanisms:

• Directly from you — when you complete the registration form, submit KYC documents, make a deposit, place a wager, contact customer support, or update your Account settings.
• Automatically through Platform interaction — via session cookies, analytics scripts, and server logs that record technical data such as IP addresses, device types, and browsing behaviour on the Platform.
• From payment service providers — when you use Touch'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, Hong Leong Bank, or other payment channels, transaction confirmation data is shared with kingbet to verify and reconcile your Account balance.
• From identity verification services — third-party KYC service providers may share verification outcome data (verified / not verified) with kingbet when you complete the identity check process.
• From fraud prevention databases — where kingbet subscribes to shared industry databases for the purpose of identifying fraudulent account activity or self-excluded players.

kingbet processes your Personal Data for the following clearly defined purposes:

1. Account Management: To create, maintain, and administer your kingbet Account, including processing login credentials, account settings, and preference data.
2. Service Delivery: To facilitate deposits, withdrawals, wager placement, game participation, live casino access, and all other core Platform services in Malaysian Ringgit (MYR).
3. Identity Verification (KYC): To verify your identity, age (21+ requirement), and the source of deposited funds, in compliance with applicable anti-money laundering and know-your-customer obligations.
4. Fraud Prevention and Security: To detect, investigate, and prevent fraudulent account activity, money laundering, unauthorised access, and abuse of promotions or bonuses.
5. Regulatory Compliance: To meet obligations under applicable financial services, anti-money laundering, and online gaming regulatory requirements, including record retention and transaction reporting.
6. Customer Support: To respond to your inquiries, resolve disputes, and maintain records of communications for quality assurance and training purposes.
7. Responsible Gambling: To operate and enforce your deposit limits, self-exclusion settings, cooling-off periods, and session time tools, and to identify patterns of play that may indicate problem gambling behaviour.
8. Marketing Communications (opt-in only): To send you promotional offers, bonus notifications, and platform updates via email or other channels, where you have provided explicit consent to receive such communications. You may withdraw consent at any time via Account Settings.
9. Platform Improvement: To analyse aggregate, anonymised usage data for the purpose of improving Platform functionality, user experience, and product offerings.

kingbet processes your Personal Data on the following legal bases, each of which is applied to the relevant processing activity described in Section 5:

• Contractual Necessity: Processing required to fulfil our obligations to you under the Terms and Conditions — including account management, payment processing, and service delivery — is carried out on the basis that it is necessary for the performance of a contract to which you are a party.
• Legal Obligation: Processing required for KYC verification, AML compliance, and regulatory record retention is carried out to fulfil kingbet's legal obligations under applicable law.
• Legitimate Interests: Processing for fraud prevention, platform security, and anonymised analytics is carried out on the basis of kingbet's legitimate interests in maintaining a safe and reliable service, provided those interests are not overridden by your privacy rights.
• Consent: Processing for direct marketing communications is carried out solely on the basis of your freely given, specific, informed, and unambiguous consent at the time of registration or via your Account Settings. You may withdraw this consent at any time.

kingbet does not sell, rent, or trade your Personal Data to third parties for commercial or marketing purposes. Disclosure of your data is limited to the following circumstances:

• Payment Service Providers: Transaction data is shared with the relevant Malaysian payment processors — including Touch 'n Go eWallet operators, Boost, GrabPay, DuitNow/FPX, and banking institutions such as Maybank, CIMB, Public Bank, and Hong Leong Bank — solely to process your deposit or withdrawal. These providers operate under their own data protection obligations.
• KYC and Identity Verification Providers: Identity document data is transmitted to approved third-party KYC verification service providers for the purpose of age and identity confirmation. These providers are contractually bound to process data solely for the purposes specified by kingbet.
• Fraud Prevention and Compliance Partners: Anonymised or pseudonymised data may be shared with industry fraud prevention databases or compliance screening services where required to protect the integrity of the Platform.
• Regulatory Authorities: Where required by law or a valid regulatory order, kingbet may be obligated to disclose transaction records, account data, or identity information to authorised governmental or regulatory bodies.
• Technology and Platform Service Providers: Hosting providers, analytics platforms, and customer support software vendors may access anonymised or session-level data in the course of providing services to kingbet. All such vendors are bound by data processing agreements.

Any third party receiving personal data from kingbet is required to maintain appropriate technical and organisational security measures and to process the data only for the purposes for which it was provided.

kingbet retains your Personal Data for as long as is necessary to fulfil the purposes for which it was collected, subject to any extended retention requirements imposed by applicable regulatory or legal obligations.

• Active Accounts: Personal Data is retained for the full duration of your Account's active status on the Platform.
• Closed or Suspended Accounts: Following Account closure or permanent suspension, kingbet retains core account and transaction records for a minimum period of five (5) years from the date of closure, in accordance with standard financial record-keeping obligations and AML requirements.
• KYC Documents: Identity verification documents are retained for a minimum of five (5) years from the date of verification or Account closure, whichever is later.
• Marketing Consent Records: Records of your consent to receive marketing communications are retained for three (3) years from the date consent was given or withdrawn, to enable us to demonstrate compliance.
• Customer Support Transcripts: Live chat and email correspondence is retained for three (3) years from the date of the interaction.

Upon the expiry of the applicable retention period, kingbet will securely delete or anonymise your Personal Data in accordance with our internal data disposal procedures.

The kingbet Platform uses cookies and similar tracking technologies to enhance your user experience, maintain session continuity, and gather anonymised analytics data. The following categories of cookies are deployed:

• Strictly Necessary Cookies: Required for the Platform to function. These include session authentication cookies that keep you logged in and preference cookies that retain your settings. These cannot be disabled without impairing Platform functionality.
• Performance and Analytics Cookies: Used to collect aggregated, anonymised data about how users navigate the Platform — pages visited, session duration, and feature usage. This data helps us improve the Platform's design and functionality. No personally identifying information is captured through these cookies.
• Functional Cookies: Used to remember your preferences, such as your preferred deposit method, notification settings, or the last sport category you browsed. These are optional but improve your experience on return visits.

You may manage cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of specific Platform features. Strictly necessary cookies cannot be disabled via browser settings without logging out.

kingbet implements a layered set of technical and organisational security measures to protect your Personal Data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• Encryption in Transit: All data transmitted between your browser or mobile device and the kingbet Platform is encrypted using industry-standard TLS (Transport Layer Security) protocols — the same standard used by licensed financial institutions.
• Encryption at Rest: Sensitive Personal Data — including identity documents, financial records, and authentication credentials — is encrypted at rest using AES-256 or equivalent encryption standards.
• Access Controls: Access to Personal Data within kingbet's internal systems is restricted on a need-to-know basis. All staff with access to personal data undergo training on data handling obligations.
• Two-Factor Authentication: Player accounts support optional2FA to protect against unauthorised access. Account holders are strongly encouraged to enable 2FA for all Platform access.
• Intrusion Detection and Monitoring: Our platform infrastructure is monitored continuously for anomalous activity. Suspicious access attempts trigger automated security responses and manual investigation.
• Data Breach Response: In the event of a confirmed personal data breach that poses risk to affected individuals, kingbet will notify impacted Account holders and the relevant supervisory authority within the timeframes required by applicable data protection law.

As a Data Subject, you hold the following rights with respect to Personal Data that kingbet processes about you. You may exercise any of these rights by contacting our support team at [email protected] (plain text — not a clickable link):